Ideo was founded in 1998 by Martin Maurer and now has 75 employees. Enough reason to celebrate our 25th anniversary on October 10th with clients and partners during a jubilee event at our headquarters in Den Bosch. While clients and partners know what we do and can, showing who we are can best be done in our own office space. That’s where the people who make Ideo come together daily.


An informative and festive event

Sharing knowledge out of intrinsic motivation, striving to be the best, and experiencing a personal connection are all inherent to Ideo. Naturally, these values also aligned with the program of our jubilee event. We presented our guests with an informative afternoon with playful elements and, of course, a festive conclusion.


From strategic sessions to the latest technologies

Moderator Danny Frietman (DMF Strategy & Tech) opened the event together with Alf Janssen (SAP) and John van Rooij (Ideo), after which the participants divided into 9 different sessions, linked to 3 central themes: we focused on the importance of understanding IT for strategy and approach, discussed SAP products and processes that add more value, and delved into technologies necessary in digital transformation. Afterwards, all attendees were taken through the topic of ‘digital transition’ via SAP Service and Asset Management by Patrick van de Kamp and Bart Elshout (Ideo).


A generous donation to charity

At the end of the afternoon, the knowledge gained was tested through the game ‘I Love Ideo’, in which two teams competed against each other. Points were earned by correctly answering questions about SAP and Ideo. Thus, the teams raised a substantial amount for the Gered Gereedschap Foundation: a charity that Ideo has been supporting for some time. We concluded the informative program with a toast to the 25th anniversary. Finally, there was some pleasant conversation during the walking dinner accompanied by music.


What our guests thought


“Inspiring, connecting, Brabant conviviality”

A statement from one of our guests, but fortunately, other clients and partners were also positive about the afternoon. According to the evaluation sent later, we received a rating of 8.8 for our jubilee event, and we are naturally very proud of that.